Many of us shop at brands and stores out of necessity, ease, and accessibility without truly knowing how those brands impact the people involved in making those products. Over the last few years, the phrase “conscious consumer” has gained notable popularity with a push for consumers to buy from brands that align with certain values and pressure on brands to ensure that their values align with their consumers. But the journey of conscious consumerism can be confusing and daunting.

What brands can I trust?

How do I know I can trust those brands?

Are those brands affordable? Accessible? Will they last?

What values should I be looking for?

Is it really worth it?

What does it mean to be a “conscious consumer?”

Before we go any further, let’s look at what it means to be a conscious consumer. Let’s use the definition from Cause Artist:

“Conscious consumerism is an emerging trend in which consumers make informed decisions about their purchases to bring about positive change in society, the economy, and the environment. 

It involves mindful and ethical consumption that takes into account not only the products and services being bought, but also the companies behind them. This type of consumerism encourages individuals to prioritise sustainability, human rights, and social responsibility when they shop.”

With this definition in mind, we don’t have to completely forgo brands we buy from that are accessible and affordable. Conscious consumerism is about making informed decisions and making ourselves aware of who we’re buying from and what that purchase may mean for the environment and the livelihood and freedom of the workers making that product.

Where do we begin?

A great way to begin the journey of informed decisions and conscious consumerism is the 2023 Freedom Fair. The Freedom Fair is an amazing opportunity for consumers to purchase from ethical vendors and local businesses committed to saying no to forced labour and fighting to end modern slavery.

This year, The Freedom Fair will be hosted at The Freedom Hub on 12 August 2023. There will be a marketplace of vendors, guest speakers, a raffle and prizes, wine and chocolate tasting and trivia. 

If you’re feeling overwhelmed with how or where to start in the fight to end modern slavery in Australia, The Freedom Fair is a great place to start.


For more information about The Freedom Fair, click here.

If you want to look through our Ethical Business Directory, click here.